In this article, we’ve compiled all the important information you need to know about how to do a giveaway on Facebook along with inspiring Facebook giveaway ideas and examples.
Did you know that a single contest campaign on Facebook brings an average of 34% new fans? In addition, more than three-quarters of contest shares are done on Facebook.
With over 2.91 billion monthly active users as of the last quarter of 2021, this is the most widely used social network offering businesses of all sizes great marketing potential. Facebook giveaways are an effective strategy to attract followers, build a social media presence, and increase brand awareness.
Setting up and running a contest isn’t an easy task to do and takes a lot of thinking, generating ideas, and planning. But fear not! We’ve got you covered. With this step-by-step guide and the right tools to use, you can come through with flying colors.
Before diving into the ways and steps to kick off your contest campaign, let’s discuss the platform’s rules and some basic details.
How to Run a Facebook Giveaway to the Rules
The Facebook rules for running a contest are quite straightforward:
- You can run a giveaway on Pages, Groups, Events, or within apps, but not on a personal Facebook page.
- You can’t ask people to pay a fee, share on their timeline or a friend’s timeline, or tag others in the post to participate in your giveaway.
- You have to state clearly that the giveaway is not administered, endorsed, or sponsored by Facebook.
- You need to make the contest rules, entry requirements, and terms easily located and visible on your giveaway page.
- Your Facebook contest prizes and promotions must comply with all rules and regulations.
Now that you know the name of the game, let’s look at the steps to make Facebook giveaways work for you.
How to Do a Giveaway on Facebook – The Key Basics
Here are the fundamental details and practices you need to be aware of when you plan to set up a contest.
When you set up a giveaway campaign, announce it on a giveaway landing page on your website. It’s designed to attract more people to participate in your contest and provide the details and the form to enter.
The next step is choosing a custom URL, which is the unique link to your landing page. It should speak for your contest idea and it should be short and memorable.
When you create the Facebook ad, make sure it links to your custom URL. In such a way, you indicate where you’d like to send your advertising traffic.
Once you’ve created your Facebook ad and linked it to your contest page, you’ll want to be able to assess your ad performance. Use a Meta Pixel to track conversions and see how much traffic came from your Facebook ad. It will enable you to measure the impact of your ad by providing information on who visited your landing page.
You’ll need to install a Meta Pixel on your website and set up the giveaway event you want to track. For complete instructions on using a Meta Pixel to gain insights into your contest campaign performance, go through the dedicated Facebook guidelines.
What Prize to Choose – Some Facebook Giveaway Ideas That Work
American businesses spend around $17 billion a year on product giveaways. If used effectively and strategically, a contest can boost your brand awareness and sales.
How to choose a prize to grab the attention of existing and new customers?
Think of your audience. What would they like? How can you attract their attention and engage them? By answering these questions, you’ll get an idea of what prize will be the best hook and make sure it is something that your audience would find interesting and relevant.
The prize could be anything enticing enough for people to enter the giveaway. It also makes sense to give away things that would suit your niche. For example, if you’re running a youtube channel for technology and gadgets, you could run a Facebook giveaway with phones as a prize.
Among the popular options are free products and services. Limited edition items are like a rare gem accessible only for a few and evoke a sense of exciting exclusivity in your fans. These can be either new products or services that haven’t been released yet or existing ones with an additional personalization or a special feature.
You can also consider giving away branded everyday items, such as pens, t-shirts, mugs, caps, or bags. This is a simple but effective Facebook giveaway idea that works for lots of businesses. It allows you to attract a more general audience not specific exactly for your brand and product. This can help you unlock new opportunities to engage participants who don’t consider potential clients but may be converted into such after connecting with your giveaway.
In addition to product prizes, include gift cards, cash prizes, and subscription discounts. These are easy-to-provide items that are loved by everyone. Coupons are a great way to get contest participants to use your products and turn them into return customers. With gift cards, you can make them check out other offerings of your business.
A Quick Facebook Giveaway Tip:
The phrase “grand prize” is an unparalleled eye-catcher that you can use to attract more people to enter your contest. Pave the way with smaller prizes and engage your customers with curiosity and excitement to become the grand prize winner.
And finally, to gain valuable insights into the most enticing prizes to offer, you can simply ask your customers about their preferences. Getting feedback can bring bright ideas to improve your current and future contests.
Set Your Eligibility Requirements
Before you launch your Facebook giveaway, it’s important to define eligibility requirements.
Make sure to specify clearly any entry restrictions, such as age and location of the potential contest participants. For example, to be eligible to enter your contest and win a prize, people must be 18 or older U.S. residents with a Facebook account. You may also specify that the Facebook giveaway is inaccessible for your employees, their immediate families, or anyone associated with the organizations involved in its running, such as potential sponsors, advertising agencies, or suppliers.
It’s essential to state all these eligibility requirements for your contest on the landing page and Facebook post and ad along with the other rules and regulations. This Bluelake Interiors engagement giveaway provides an example of how to incorporate your participant restrictions in your post:
Now that you know what details to cover, let’s dive into the nuts and bolts of crafting your contest landing page.
Build a Facebook Giveaway Landing Page on Your Website
Landing pages can make or break your marketing campaign. They are designed to encourage people and get them excited about the chance to win a prize. A conversion rate greater than 10% is considered good. On average, landing pages can generate 9.7% conversions, which makes them a must for your Facebook giveaway.
Use a Template
Using a landing page for your contest allows you to focus on a single goal and avoid the distractions of other content in case you decide to promote it on your homepage. The easiest way to build your giveaway landing page is with ready-to-use templates from your website provider.
Among the great variety of tools that can be readily used with WordPress and offer easy-to-customize templates are RafflePress, Rafflecopter, Gleam, ShortStack, Agorapulse, and Easypromos. They are specially designed to enable you to create an appealing and attention-grabbing landing page promoting your giveaway.
What to Include in a Facebook Giveaway Landing Page
The overall aesthetic and design of your giveaway are up to you. However, there are some essential things you should include. Following these best practices ensures that your campaign goes successfully and you achieve a high conversion rate.
Here are the essentials that every giveaway landing page must include:
Get started with encouraging headlines
Hook your reader’s attention with a catchy heading and use subheadings to divide the writing into smaller, more readable chunks.
Craft compelling copy
Your landing page copy needs to be persuasive. It should attract readers to continue reading. Evoke and tap into your readers’ emotions and use imagery to help them visualize winning the prize.
Use high-quality images
Illustrate the prize in a vivid and appealing way to show readers what they might end up winning.
Include the Rules and Entry Requirements for Your Facebook Giveaway
Make sure to explain all regulations that determine the way your contest is going to be organized – from your eligibility rules to the entry procedure, to the winner announcement. This image of the National Day Calendar contest provides a clear illustration of extensively laying out the rules of the Facebook giveaway they’re running:
So, your Facebook giveaway landing page should inform people about the contest rules, including:
- The name of the company hosting and sponsoring the giveaway
- The dates the campaign will run, along with the time zone
- Eligibility requirements
- Clear guidelines on how to enter
- A clear description of the prize(s)
- The winner selection method and date
- Information about the winner announcement and notification procedure
- Details about the terms and method of prize claim and delivery
- Details about any potential use of the participants’ personal information
- Your physical address
Also, remember to include all information required by Facebook.
Some inspirational Facebook giveaway examples
Here are some landing page examples you can get inspired by:
Amazon gift card giveaway landing page
This example of a giveaway landing page offers an Amazon gift card as a prize and clearly states that with bold headlines and descriptions.
Screenshot of a gift card giveaway landing page
This contest is intended to increase the number of likes on the brand’s Facebook giveaway page, which determines the three options to enter.
Three ways to enter this giveaway
Skincare gift card giveaway landing page template
The landing page below is specially designed to increase your Facebook giveaway page engagement.
The giveaway comes with two entry options, which helps get more views and likes on your post. Also, the headline and the discount coupon image are designed to attract more participants. The bright background image gives the landing page a stylish and appealing look.
Corkcicle giveaway landing page
This is a short, to-the-point giveaway page example that utilizes a form for personal data collecting.
The white and black color scheme of the landing page aligns with the Corkcicle brand colors, and the background image of the EPCOT festival is intended to speak for the giveaway and build excitement. The header clearly specifies the prize that the participants can win, and the entry form asks for the necessary details only, making it easy and fast to enter.
The giveaway rules are briefly addressed, with a link provided to the extensive list of regulations, followed by a short and direct CTA. The live timer at the bottom of the page creates a sense of urgency and reinforces the message.
Looks Corkcicle has done a really great job crafting their Facebook event page.
eBook giveaway landing page
The giveaway of the debut novel by Ryan R. Campbell is announced on a simple and clear landing page that focuses on providing all important information about the period and the prizes along with the entry procedure and the winner selection and announcement.
The giveaway comes with a variety of entry options to fit the preferences of wider audiences. Links to an audio preview of the eBook and paperback preorders are located at the end of the page to entice prospective readers into entering the giveaway.
Product launch giveaway landing page
The new gaming website launch contest below is announced via a landing page designed with a bold and impressive color scheme.
This landing page includes an appealing image and details about the prize, making it even more enticing by indicating its value.
The visitors of the site can get the product by taking part in the contest. This is a great way to build curiosity and excitement and create a buzz before the launch.
A Quick Facebook Giveaway Tip
Make sure the contest is easy to enter and don’t collect more information than you need. A great example is the landing page of a PS5 giveaway hosted by Xtremeskins on their website. They added an infographic giving step-by-step guidelines listing down all the rules and entry requirements.
Also, if you prefer to use forms, the most effective amount of fields is three, with a conversion rate of 10% on average. The most popular examples of Facebook giveaway landing pages require either the reader’s email address and name or their email address and birthdate.
Create the Custom URL for Your Giveaway Landing Page
A landing page has a unique URL, which you’ll need to enter in your Facebook giveaway ad to identify where your traffic will be directed.
Your giveaway landing page URL can be previewed in the Landing Page Builder. It comprises two parts: an identifier (your domain) and the title of your page. Make your URL easily recognizable and memorable for your audience by including the relevant keywords in the title and keeping it short and clear.
Let’s look at an example using the National Calendar’s contest we discussed above. Compare the two URLs
Note that the second URL reflects the topic and the object of the landing page and is much more readable.
Although you’ll be able to edit your URLs after you’ve published them, it’s a good rule of thumb to take time and do it right before activating them.
Once you’ve crafted your giveaway landing page URL, you’ll have to copy it and paste it into your Facebook ad. But before that, let’s go through the steps to get a trackable URL for your ad and create the ad itself.
Get the Custom URL for Your Facebook Giveaway Ad
Having a custom Facebook ad URL helps you leverage the full potential of your advertisement and the opportunity to track its performance accurately. Using a Meta Pixel is a great way to know how many people saw and clicked on your ad but you can’t get any further information after they navigate away from the platform.
Creating a trackable URL will enable you to obtain valuable insights into conversions with Google Analytics. Let’s go through the process together.
Where to Find the Custom URL for Your Facebook Ad
The first step you need to take is to generate a URL parameter for your ad, which is designed to provide more context about your campaign.
You can use the free Google Analytics tool. We’ll use the eBook giveaway landing page from the examples above to illustrate how the URL parameter generation works:
- Paste your URL and add the following required information:
- Campaign source: Facebook
- Campaign medium: Options are CPC, CPM, or oCPM
- Campaign name: it is better to use a short name
- Campaign term: something to identify your audience
- Campaign content: used to identify your ads
- Press the “Create URL” button
This will generate a new URL, and the part after the question mark actually contains the parameters.
Another option you have is to create your URL using Google Campaign URL builder. You follow basically the same steps and fill in the same information:
Upon getting your new URL, you can opt for shortening it, which will make a bitly window pop up.
Again, you’ll see the URL parameters after your giveaway landing page URL:
Now, you have a URL specifically created for your Facebook giveaway ad, and you can see how it’s performing.
How to Keep Track of Your Custom Urls If You Have Multiple Ads Running at Once
Setting a Meta Pixel will give you insights into your ads’ performance while your audience interacts with them on Facebook. You can use the free Google Analytics tool to get insights into your conversions when interactions take place outside Facebook as well. It generates reports about the traffic coming from your ads using parameters and tags.
To keep track of all your custom URLs when running multiple ads, add parameters to the destination URLs. Thus, you may collect data on the overall effectiveness of those ads and determine where the campaigns are most effective.
When a customer clicks a referral link, the parameters you provide are delivered to Analytics, and the corresponding data is visible in the Campaigns reports.
Create the Facebook Giveaway Ad
There are a lot of boxes that need to be checked when creating a Facebook Ad for your giveaway. You have to consider your target audience, image quality, aesthetics, headings, and many other things.
It can get a little confusing, but don’t let these hassles discourage you. Here’s a step-by-step guide that will clear out the confusion.
Create Your Account in Facebook Ads Manager
If you’ve already set up an account on Facebook Ads Manager, you can skip this section and jump right to the discussion on creating your Facebook giveaway ad.
To start creating your ad, you have to set up a Facebook Ads account. To do so, you need to have a Facebook personal profile as well.
Facebook Ads Manager is your ads creating and managing hub solely dedicated to advertising on Facebook. It enables you to:
- Create and run Facebook and Instagram ads
- Identify your ideal audience that is most likely to engage and make a purchase
- Define your budget
- Track the performance of campaigns, ad sets, and ads
- Set and review your billing details and payment method and history.
You have two options to create a Facebook Ads account: by creating a business page and by using Business Manager.
Let’s take a look at the first method, which is ideal if you want to promote your products and services.
Facebook Business Page is a free tool designed to help you engage wide audiences. By default, as soon as you create your own page, you are automatically given a Facebook Ads account, which you can check if you open the Ads Manager section Account tab. Note that there, you’ll find your Ad account ID, which you can use for launching your campaigns in the future, associate new users, and more. This is what it will look like:
Start Your Page Creation
You can click on “Create” and select “Page” in your Facebook profile menu:
Or you can navigate to Facebook Ads Manager and click on the “Create a Page” button on the right top of your screen.
Set your business information
In the window that will open, you’ll be asked to fill in the name of your business or a name that explains what the Page is about.
Then in the “Category” field, you need to choose a category that speaks for the type of your business, such as web design, retail, educational consultant, online store, real estate, law, restaurant, etc. Enter a keyword related to your business and you will be offered the available options.
Finally, enter a short description of your business or the purpose of the Page.
After hitting the “Create Page” button, you can upload a profile picture and a cover photo and press “Save”.
The system will then prompt you to add a button by selecting the option that best matches your goals.
You can fill in any additional information, such as website, physical and email address, phone number, and business hours.
Note that you can hide your location from visitors to the page by checking the box “Don’t show my address.”
Now that your page has been created, you can promote it by pressing the “Promote” button, which will show an ad creation window:
Or, you can check your Facebook Ads account and your settings.
Set up your Ads account
You need to make sure the settings are correct and specify the payment method and billing details. Go to the Ads Manager page and click on the “Go to Ads Manager” button.
Click on your account name and locate the Settings icon in your Campaign window.
You have the option to deactivate your account, add other people, or specify your payment settings.
Clicking the “Open Payment Settings” will lead you to a page identifying your current balance, payment methods setting, payment activities, your account spending limit setting, and an editable business information field:
Clicking on the “Add Payment Method” option will open a window where you need to choose your preferred payment method and enter your payment information in the next window that will appear. Note that you should have at least a few dollars available on your bank card or digital account.
Once everything has been set up, you can use Ads Manager as a control hub for all your Facebook Ads.
The ad creation process passes through three levels:
- Campaign, where you select the overall goal of your campaign and your ads.
- Ad set, where you specify your audience, ad placements, a budget, and set a schedule.
- Ad, where you craft the ads, set ad format, and add images, video, text, and links.
We’ll start with the first level – creating your campaign.
- Time to bring your first Facebook giveaway ad to life
To get started, navigate to your Ads Manager campaigns page and press the green “Create” button on the top left of your screen.
Having thus created your first campaign, you’ll be guided through your campaign settings.
Choose your objective
Facebook Ads Manager is designed to run campaigns while keeping your goal in mind. So, before you begin creating your ad, Facebook will prompt you to choose an objective from three main categories, containing several options each:
- Awareness – increasing the reach of your post and brand awareness
- Consideration – driving traffic, increasing engagement, views, or lead generation
- Conversion – encouraging the desired action like making a purchase or taking part in your giveaway
Running a Facebook giveaway is an effective strategy for Top, Middle, and Bottom of the Funnel alike, so you can select each of these three objectives. You can select Awareness and focus on your TOFU prospects aiming to increase brand awareness. With the Consideration objective, your goal will be to enhance the audience’s awareness of your giveaway. Selecting the Conversion objective, you concentrate on making people take a particular action – sign up for your contest.
Let’s see how it works with the Conversion objective.
Once you’ve selected the objective, you can add your campaign, ad set, and ad name.
Identify the conversion event location of your ad set:
As you want to drive traffic to your giveaway landing page, select the Website option.
Choose your budget, schedule, and audience
Set your Facebook giveaway ads budget and schedule
With your budget settings, you have two options: you can set daily budgets or lifetime budgets.
Daily budgets are helpful if you want your ad to be broadcast continually throughout the day. Facebook will pace your spending per day when you use a daily budget. You can make your campaign run instantly and indefinitely, or you could manually set the start and end dates.
If you want to run your ad for a certain period, choose a lifetime budget. This implies that Facebook will spread your money out across the period you specify for the ad to run.
With lifetime budgeting of your ads, you have an additional option to configure them to run only during specific hours and days of the week by checking the Run Ads on a Schedule box. Then, simply select the time slot for each day of the week when you want your ad to be shown.
Target audience
Facebook has vast targeting criteria. It includes options such as location, age, gender, languages, education, work, ethnicity, interests, and even behaviors!
To narrow your focus, keep your objectives in mind when targeting an audience. For example, if you want to generate traffic, target the people you know interested in your niche.
However, if you want to raise brand recognition or advertise a generally attractive deal, you may target a broader audience.
Select your page
To select your page, proceed to the ad level and identify the page you want to use for publishing your ad:
Create primary text containing your custom landing page URL where you want to direct the people interested in your contest. Come up with a catchy headline and a compelling description and type them in the corresponding fields.
You can also add a “Sign up” button to prompt your audience to take part in your contest.
An effective strategy is to create an easy-to-locate and clear CTA for your Facebook ad, tailoring your tone to your audience.
Now, you’re almost set! Just one final step – include the destination where your contest prospective participants will be sent immediately after they’ve tapped or clicked on your ad.
How to Copy and Paste the URL into Your Facebook Giveaway Ad
Once you’ve created your giveaway landing page URL, copy it from your Landing Page Builder and paste it into your Facebook ad. You can paste the new trackable URL with the parameters you added for Google Analytics.
So, you’re ready to hit the green “Publish” button at the right bottom corner and let your audience know about your Facebook giveaway.
Set the Budget and Duration of Your Giveaway
Before taking the leap with your first Facebook giveaway, cover the most critical aspects of how to run a Facebook giveaway. This will help make your campaign go smoothly.
Start with setting the objective of your giveaway. Your goal could be to grow your email list, get new customers, increase followers, promote a sale, or even host an event.
Next, make sure you are familiar with Facebook’s policies for running contests to avoid any penalties.
Last, plan a budget and strategy to help achieve your marketing goals within the scheduled duration.
Plan Your Budget
Creating a budget for the entire giveaway is essential if you want to avoid last-minute unforeseen issues.
The budget for your Facebook giveaway should include:
- Cost of the prize you’re going to give away
- Facebook advertising costs
- Any costs associated with crafting the images and drawings included in your giveaway landing page, posts, and Facebook ad
- Any additional costs in case you need some development and designer work on your giveaway
Once you’ve decided on a theme for your giveaway, it’s time to figure out the overall budget. On average, social media contests have budgets worth $369, but your budget should depend entirely on your niche and marketing goals.
Decide the Duration
The duration of a Facebook giveaway depends on how long it takes to reach your goal. For example, if your goal is to grow your email list, you may want to know how other businesses are doing. You’ll be surprised to find that Sublime Text grew their email list by nearly 200K in just 11 days.
On average, the best duration for your campaign is 25 to 60 days. These figures indicate the periods of peak activity on Facebook giveaways and social media contests in general.
Actively Promote Your Giveaway, So You Can Expand Your Outreach
The more people know about your Facebook contest, the greater your chances of achieving your campaign goal, boosting your online presence, and generating more leads.
Data published in Facebook’s latest earnings report shows that the total number of users has been increasing by roughly 2 million in three months leading to January 2022. This makes it an obvious decision. Promoting your giveaway through Facebook Ads and groups is the first step.
There are many ways to promote your Facebook giveaway. Among the latest and most widely adopted is social media marketing. This includes:
Post Your Giveaway in a Facebook Ad
As we already mentioned, Facebook ads are a no-brainer when you’re running a Facebook giveaway. Marketers can reach an ever-growing audience of billions of individuals through Facebook ads.
Once again, when creating your promotional ads, remember to include the following essential information:
- The prize
- Entry requirements for contenders
- Rules of participation
- Giveaway duration and entry deadlines
- Winner selection method
- Announcement date and platform
Here is an example of a Facebook ad by Coolpad:
Screenshot of a Facebook giveaway ad
Announce Your Giveaway in Facebook Groups
They’re an excellent place to publish giveaway promotions. Public Groups give an opportunity to get prospects to learn about your business, services, and products. There are a lot of advantages to this way of promoting a giveaway. It’s free, you can post your giveaway as often as you wish, and it can be seen by thousands of people.
Note that you need to choose a Facebook group carefully. Look at its size, type of people, and the group activities. Also, make sure that there’s a good balance of giveaway hosts and visitors. Here are some options you may find useful:
Public Facebook Groups:
- Freebies, Hot Deals, Coupons, Couponing, Sweepstakes, Giveaways and More!
- GiveAway
- FREE | GIVEAWAYS
- Sweepstakes, Contests and Giveaways
- COMPETITIONS AND GIVEAWAYS
- Blog Giveaways & Sweepstakes: Come enter to win!
- Giveaways, giveaways, giveaways!
- Giveaways & Sweepstakes
- Free Giveaways
- GIVEAWAYS CONTESTS & SWEEPSTAKES SHARING PUBLIC GROUP
Private Facebook Groups:
- GIVEAWAYS CONTESTS & SWEEPSTAKES SHARING Let’s WIN STUFF! !
- Sweepstakes Stars Sharing Sweeps Giveaways Contests Freebies And More
- Giveaways, Sweepstakes and Freebies – USA, CAN & WW
- Sweepstakes
- Free samples, freebies, and giveaways
Spread the News on Other Social Media Platforms
You have multiple platforms for advertising your Facebook contest. Some of the best platforms to publish are social media networks like Instagram, Twitter, Snapchat, and Pinterest.
It’s a good practice to use Twitter as an announcement platform. Ask participants to leave their Twitter handles in the comments section. When the winner is selected, filter out their comment and reach out to them on Twitter. Ask people to spread the word and tag friends to increase your overall outreach and drive more traffic to your giveaway.
Promoting your giveaway on Instagram is an easy way to expand your audience. Craft an enticing caption and let people know about your Facebook contest.
Email Market Your Facebook Giveaway
If you already have an email subscriber list, you should send them an email informing them about the giveaway. To attract more people to your contest, think of an appealing subject line that will make them read your message and take part in your event. While using enticing words, keep in mind the best practices to prevent your email from going into the spam folder.
Let the Winner of Your Facebook Giveaway Know About Their Win
Once you’ve achieved your marketing goals, it’s time to choose a winner. Depending on the kind of giveaway you’re hosting, you’ll either select a winner at random or the individual who has best satisfied the giveaway’s rules, e.g., best photo, most referrals.
Selecting the Winner
The most unbiased way to select a winner is to choose one at random. This is true for the majority of Facebook contests. However, instead of picking random names, you can also utilize programs like Excel or Random Name Picker.
If you have particular rules and entry requirements for your giveaway, such as submitting a photo, make sure to explain why you picked the winner so that no one complains.
Announce the Winner Publicly
After selecting the winner, announce it on your Facebook page publicly. You can create a post and tag the winner across multiple social media platforms like Facebook, Instagram, and Twitter. Posting across multiple networks makes it easier to reach out to the winner and inform people that the giveaway has ended.
Screenshot of giveaway winner announcement
A great marketing tip would be to make every effort to stay in touch with those who participated in your giveaway. Follow up and send a thank you email for their participation as this is the first step in converting them into paying customers.
This might mean sending a few customized emails, making a unique offer, or simply adding them to your regular newsletter list. Send out discount codes in these emails to turn the leads into customers.
Contact the Winner
Once you’ve determined who the winners are, notify and contact them. The easiest way to do this is to respond immediately and announce the winners in the comment stream by tagging them.
Note that Facebook usually marks messages from people outside your friend group as spam. So, if you try to contact the winner through direct message, there’s a high probability that it won’t get read by them.
Other ways to contact the winner include status updates, following up via email, Twitter, and website updates.
Final Thoughts on How to Set up a Facebook Giveaway
Setting up a Facebook giveaway is one of the best social strategies you can implement to get more people to know about your brand, products, and services. It’s a powerful marketing tool to establish your online presence, grow your audiences, build an email list, and connect with your prospects in a positive way by giving them a fair chance for a win.
Complicated as it may seem, running a Facebook contest will become a mission accomplished if you follow the steps we highlighted:
- Make sure you give something away that’s relevant to your audience so that your campaign is more engaging
- Be clear about what people have to do to win
- Use the landing page as an opportunity to convert people into customers
- Promote your giveaway on other social media platforms as well to maximize your outreach
Irrespective of the size of your business or the value of your prize, consumers love free items and are willing to provide their information for a chance to win. So, knowing how to do a giveaway on Facebook can give you an excellent opportunity to boost brand awareness, drive traffic, and generate leads.
