Digital Customer Engagement
Posted inMarketing Talks

Digital Customer Engagement: The New Dialogue

The conversation between brands and consumers has changed. In the beginning, it used to be a one-way monologue. Now, it's a two-way dialogue. Conversational marketing leads this change, redefining customer engagement. We no longer push messages. To add on, we create conversations that build relationships. Our article, "Digital Customer Engagement: The…
November 4, 2023Posted inMarketing Talks
How to Create a Compelling Copywriting Portfolio: The Ultimate Guide (+ Examples)
Posted inCopywriting Marketing Talks

How to Create a Compelling Copywriting Portfolio: The Ultimate Guide (+ Examples)

In this guide, we'll go over everything you need to know about compiling an impactful copywriting portfolio – from What to Why, to How. We’ll walk you through the individual elements you need to create and combine. You’ll also find outstanding inspirational examples along with valuable tips and tricks to maximize…
May 31, 2023Posted inCopywriting, Marketing Talks
How to Become a Social Media Manager with No Experience in 2023
Posted inMarketing Talks Social Media

How to Become a Social Media Manager with No Experience in 2023

In a world where the digital landscape is continuously evolving, there's one role that stands out as being particularly dynamic - the social media manager. This multifaceted role melds together marketing, customer service, strategy development, analytics, copywriting, and design into a stimulating cocktail of everyday tasks. Intrigued by this tantalizing array…
May 29, 2023Posted inMarketing Talks, Social Media
A Content Marketing Funnel: All You Need to Know to Build It Right
Posted inContent Marketing Marketing Talks

A Content Marketing Funnel: All You Need to Know to Build It Right

The concept of the "content marketing funnel" is increasingly becoming a vital part of successful marketing strategies. It's a powerful tool that can significantly influence your prospective buyer's journey and decision-making process. Did you know that your sales reps have only 5% of your potential buyer’s time over their journey? In…
May 27, 2023Posted inContent Marketing, Marketing Talks