Digital Creator

Digital Creator: The New Pioneer of Media Landscape

The digital age has ushered in a wave of transformation, especially noticeable when considering the rise of digital creators. Gone are the days when media consumption was limited to newspaper columns and television broadcasts. Today, individuals have become pioneers with just a smartphone or computer, carving out their niches and captivating…
What is Video Marketing?

What is Video Marketing?

Video content is taking centre stage. With platforms like YouTube, TikTok, and Instagram showcasing a vast array of dynamic visuals, businesses recognize the unmatched potential of video. As the quest to engage audiences in a content-saturated world continues, video stands out for its capacity to connect, educate, and leave a lasting…
Influencer Marketing: All You Need to Know

Influencer Marketing: All You Need to Know

Did you know that in the past, the only people who could earn the label “influencer” were celebrities and stars everyone knew? What’s more, an influencer promoted any brands, products, and services across various industries and target audiences without specializing in a particular niche.  The word “influencer” refers to a person…